Feb 27, 2010

SUCCESSFUL BLOGGERS

The world is at your fingertips and some clever people have carefully crafted their blogs and/or websites to entertain us, educate us and some of them have become part of our daily routine.

Some blogs can be highly profitable therefore it is now common to find professional bloggers making sitting at their laptops a full time job. It is certainly an attractive idea and many of you will be thinking, yeah I can do that. SO go on. My thoughts to you are simple… if you want to blog just go right ahead and do it. Below are the profiles of some very successful blogs.

1. Boing Boing

“Advertising costs range from $350 to display a small button ad for one week to between $2,000 and $3,000 for the minimum 170,000 impressions on banner ads, all sold exclusively through Federated Media. Frequent posting—the four authors update the site 20 to 40 times each day—drives high traffic to the blog.”

  • Launched: January, 2000
  • Niche: Humor/Cyberculture
  • Revenue: Over $1 million a year
  • Traffic: 22 million pageviews/mth
  • Alexa Rank: 2,180

2. Perez Hilton

“He may also be the hardest-working blogger making fun of show business, with 24 posts on an average day—and as many as 40 on a day with talk of a Britney Spears meltdown. “Advertisers come to me because I get a lot of traffic. I get a lot of traffic because I work hard.”

  • Launched: September, 2004
  • Niche: Celebrity
  • Revenue: Estimated $111,000/mth
  • Traffic: 4 million pageviews/mth
  • Alexa Rank: 929

3. Overheard in New York

“Although Overheard brings in cash, he says, “I’ve always approached it more as a community than a business. I want to make enough so we can invest more to grow. I’m not trying to build a Web 2.0 company that I can sell for millions of dollars.”

  • Launched: July, 2003
  • Niche: Humor/Urban Culture
  • Revenue: Estimated $8,100/mth
  • Traffic: 6 million pageviews/mth
  • Alexa Rank: 30,122

4. Mashable

“Cashmore says it’s the most-trafficked blog on the subject. But he didn’t expect to make a living from it when he began. “The idea that top bloggers would be making large sums was laughable,” Cashmore says. “The folks who held on, however, are doing pretty well these days.”

  • Launched: July, 2005
  • Niche: Technology/Web 2.0
  • Revenue: Estimated $166,000/mth
  • Traffic: 4 million pageviews/mth
  • Alexa Rank: 1,493

5. Go Fug Yourself

“The mechanics are simple: They take celebrity photos from a wire service, add snarky comments about the getups, and click “publish.” The result? Some 3.5 million unique visitors a month, a book coming out in February, and two full-time jobs.”

  • Launched: July, 2004
  • Niche: Celebrity
  • Revenue: Estimated $6,240
  • Traffic: 4 million pageviews/mth
  • Alexa Rank: 14,237

6. I Can Has Cheezburger?

“If you hit a niche and you can build a community, you might not have a $1 million idea, but you might have a $10,000 or a $100,000 idea,” says Nakagawa, who gave up his job as a software developer to play Cheezburger full-time.”

  • Launched: January 2007
  • Niche: Humor
  • Revenue: Estimated $5,600/mth
  • Traffic: 15 million pageviews/mth
  • Alexa Rank: 4,996

Business Weekly report on full time bloggers:

http://images.businessweek.com/ss/07/07/0714_bloggers/index_01.htm

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